Source: Forbes, Oct 19, 2023 The Generative AI era has the potential to significantly change the landscape of content creation and optimization in the SEO industry. By simplifying the content creation process and aligning content with SEO best practices, generative AI allows businesses to focus on strategy and growth while...
Source: Life Beyond Numbers, October 25, 2023 In the fast-paced world of digital marketing, content creation plays a pivotal role in engaging audiences and driving business growth. Traditionally, content creation has relied on human input and creativity. However, with the advancement of artificial intelligence (AI), there is a growing debate...
Source: Harvard Business Review Generative AI tools have taken the world by storm. ChatGPT reached 100 million monthly users faster than any internet application in history. The potential benefits of efficiency and productivity gains for knowledge-intensive firms are clear, and companies in industries such as professional services, health care, and finance are...
Source: Marketing Mag AU, November 13, 2023 FEATURED TECHNOLOGY & DATA In the fast-paced world of marketing, one thing is certain: content is your key to maximising ROI. Our latest survey at Bynder, featuring insights from over 1200 marketing professionals, showcases the unanimous agreement among CMOs on the critical importance of...
Source: Hackernoon, November 7, 2023 Content marketing has become an integral part of modern brand and product promotion strategies to Attract and Retain an Audience. It represents a powerful tool capable of not only grabbing the audience’s attention but also retaining it. In this in-depth-article, you will learn key strategies...
Source: CMSWIRE, Mar 6, 2023 Generative AI, also known as generative adversarial networks (GANs), is a type of AI that has stirred up controversy due to its potential to create digital images, written content and videos from scratch (like the increasingly infamous ChatGPT software, for example). Generative AI uses two neural networks competing...
Source: it munch, Feb 16, 2023 You may have heard the phrase “content is king” before. Just as a king rightfully sits on a throne, your content marketing strategy should be the foundation for your efforts. Unfortunately, many marketers struggle to create content that generates the desired return on investment...
Source: WNIP, Mar 2, 2023 The way people search has changed and, with that shift, so have technologies used to interpret searches and serve up results. According to Hubspot, search engines have changed their algorithms to favor topic-based content. Optimizing content to rank for long-tail keywords is no longer the best way...
Source: Content Marketing Institute, Jan. 25, 2023 In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? In the newly released Content Marketing Institute/MarketingProfs B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023,...