Never before has a new application fascinated the world so quickly and gained so many users in such a short time as ChatGPT. Since pulling in 1 million users in just 5 days, the application from OpenAI’s AI labs has created enormous hype. There is hardly a medium that has...
If orchestrated correctly, content marketing should be the most productive and cost-effective form of marketing for many companies. According to a Hubspot guide : Online articles start to impact lead growth once 20 or more articles become available, and customers with blogs gather 68% more leads than customers without blogs....
You need your content to be seen by a specific audience, generate quality leads, and help those leads become customers. Everyone does. That’s a no-brainer. But not everyone knows how to use SEO writing to craft messages to accomplish that. SEO writing involves crafting content for two very different audiences....
As the popularity of voice search grows, so does the value of voice search optimization. But there’s one caveat: SEO techniques for typed search queries aren’t enough to boost voice search SEO. It takes a completely different strategy. Voice search changes: How we search. When we search. Where you’re searching...
SEO is a rewarding but complicated undertaking. Here are some essential steps a business must take to get the most from its search engine optimization efforts.
What is a content marketing platform, and should you use one to propel your marketing efforts? We’ll get into the nuances of great content and the benefits of joining a content marketing platform. But first, there’s a fundamental question to consider. What is content marketing? Content marketing means getting your...
SEO experts and content marketers are constantly in search of ways to improve their performance on search engines. But one search engine optimization (SEO) ranking factor reigns supreme. Read on to learn why quality content is unquestionably the most important SEO ranking factor. (more…)
Long-tail keywords give a highly-specific indication of search intent. You can use keyword research to create content that answers questions for your customers.
Nearly every content marketer strives to produce quality content that creates brand awareness, loyalty, and engagement. But we all face marketing challenges that make it harder to reach target consumers. Fortunately, with the right strategy and tools, you can overcome the roadblocks and realize impressive content-performance results. Read on to...