Although the concept of “artificial intelligence” is at least as old as the Turing machine, which dates back to the 1930s, it became a household term only with the launch of ChatGPT in 2022. OpenAI made the ingenious move of giving this complex technology a simple, conversational user interface and...
URL redirects are an important concept within SEO. Lean in our comprehensive guide how to use them to help maintain and increase your web traffic.
This is the second part in our 4-part series on URLs and their relationship with search engine optimization. In this section, we’ll look at how the URL structure is an important part of a broader SEO strategy. Part One: Unlocking the Power of URLs in SEO Part Two: Creating SEO-Friendly...
In this first part of our 4-part series on URLs, we’ll give you a broad overview of the role URLs play in your SEO strategy. Part One: Unlocking the Power of URLs in SEO Part Two: Creating SEO-Friendly URL Structures Part Three: Understanding and Implementing URL Redirects Part Four: Troubleshooting...
Ready to design a website that intuitively engages your users? It’s all about user experience (UX). Read on for tips and tricks.
While technical SEO and domain authority are both crucial components to a high-performing website, they’re not enough. You need to reach the right audience with your content, and that’s where relevance comes into play.
Only websites that stand out from the mass become visible to their target audience through online searches. In this article, we’ll explain why domain authority is an important factor for web pages getting seen. First, a quick recap: Targeted search engine optimization is based on four pillars. If all four are executed properly and maintained well,...
Ranking on page one in Google search results is vital. As today’s users rarely view beyond the first search engine results page (SERP) presented to them, only those websites that stand out amid the masses of search results can achieve visibility. Even via paid search engine advertising (SEA), it’s increasingly...
Website indexing is the cornerstone of search engine optimization. Imagine it as your site being cataloged in a vast global library, where search engines like Google acknowledge its existence and present it in their listings. A Google presence is not optional—it’s a must-have for the digital footprint of any thriving...