A backlink is a hyperlink from one website to another. Backlinks are important for search engine optimization (SEO) because they signal to search engines that other websites consider the linked website to be a valuable and authoritative source of information. Search engines use backlinks as a measure of a website’s...
SEM stands for Search Engine Marketing, which is a type of digital marketing that involves promoting websites or web pages by increasing their visibility in search engine results pages (SERPs). SEM typically involves using paid search advertising, such as Google Ads or Bing Ads, to bid on specific keywords and...
A blog is a type of website or online platform where an individual or a group of people regularly share their thoughts, opinions, ideas, and experiences on a particular topic or a variety of topics. The content of a blog is typically displayed in reverse-chronological order, with the most recent...
E-E-A-T stands for Expertise, Experience, Authoritativeness and Trustworthiness. It is a framework used by Google to evaluate the quality and credibility of web content, particularly for pages that provide advice, information, or other forms of expertise. Google’s algorithms consider E-E-A-T as a factor in ranking search results, with higher E-E-A-T...
Domain Authority (DA) is a search engine ranking score developed by Moz, which predicts how well a website will rank in search engine results pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. The score is based...
A focus keyword is a specific word or phrase that a website owner or content creator chooses to optimize a piece of content for search engines. The focus keyword is intended to represent the main topic or theme of the content and is used as a target for search engine...
A search term, also known as a search query, is a word or phrase that a user types into a search engine or a website’s search bar to find information on a particular topic. Search terms can be broad or specific, depending on the user’s needs and intentions. They are...
Heading 3, often abbreviated as H3, is a markup tag used in HTML to denote a subheading within a web page. It is typically used as a way to organize and structure content, with H1 being the main page title and subsequent headings indicating subtopics. H3 tags are smaller and...
H2, or Heading 2, is a type of HTML tag used to define subheadings on a webpage. It is smaller in size than the H1 tag and is typically used to break down the content of the page into sections or subsections. H2 tags are important for both search engine...