You may be wondering how zero search volume keywords could possibly be useful — because, well, the implication of “zero search volume” seems pretty straightforward. But not all is what it seems in the world of search engine optimization. Let’s explore how incorporating zero search volume keywords into your content...
Within the dynamic landscape of content creation, the long-standing debate over long-form vs. short-form content continues to influence strategies across platforms. Wading through the infinite stream of snappy tweets, quippy blog posts and attention-grabbing micro-videos, it’s easy to get swept up in the appeal of short-form content. But while the...
Looking for a way to unify your blog posts, add structure and purpose to an overly long piece of content, and see massive gains in the search rankings? Incorporating topic clusters could be an ideal way to improve your website’s user experience and refine your content strategy. Read on to...
If orchestrated correctly, content marketing should be the most productive and cost-effective form of marketing for many companies. According to a Hubspot guide : Online articles start to impact lead growth once 20 or more articles become available, and customers with blogs gather 68% more leads than customers without blogs....
You need your content to be seen by a specific audience, generate quality leads, and help those leads become customers. Everyone does. That’s a no-brainer. But not everyone knows how to use SEO writing to craft messages to accomplish that. SEO writing involves crafting content for two very different audiences....
What is a content marketing platform, and should you use one to propel your marketing efforts? We’ll get into the nuances of great content and the benefits of joining a content marketing platform. But first, there’s a fundamental question to consider. What is content marketing? Content marketing means getting your...
Long-tail keywords give a highly-specific indication of search intent. You can use keyword research to create content that answers questions for your customers.
Nearly every content marketer strives to produce quality content that creates brand awareness, loyalty, and engagement. But we all face marketing challenges that make it harder to reach target consumers. Fortunately, with the right strategy and tools, you can overcome the roadblocks and realize impressive content-performance results. Read on to...
Have you been tasked with building your company’s blog, or your own blog, and you don’t know where to start? Or maybe you have been doing it for long enough to know that you need to know more. You probably have a ton of ideas for stories to tell about...